The Core Concept: Replace the strategic brief and drafting process with one AI prompt that acts as your virtual marketing executive

Here's a Breakdown and Sample Prompt

1. Why This Works Like a CMO

• Audience Targeting explicitly defines the reader ICP

• Strategic Goal specifies the content's purpose awareness, conversion, etc

• Brand Voice and Tone dictates personality and emotional resonance

• Competitive Edge identifies unique value propositions

• Content Structure ensures logical flow and completeness

• Humanization directs storytelling, vulnerability, and relatable language

• SEO and Engagement includes keywords and engagement tactics

2. The CMO-Level Prompt Template

Fill in the bracketed sections

Act as a seasoned Chief Marketing Officer CMO for [Your Company or Industry] crafting a comprehensive Medium article designed for [Specific Target Audience – for example SaaS founders struggling with churn, marketing managers in e-commerce] 

Our Brand Voice [Describe Voice – for example Empathetic mentor, data-informed but not jargon-heavy, slightly rebellious against industry norms, optimistic yet practical]  
Our Core Message or Goal [State Goal – for example Position [Your Solution] as the essential tool for reducing customer churn by focusing on proactive engagement not just analytics]  
Key Differentiator [Highlight USP – for example Unlike complex churn prediction tools we focus on simple actionable interventions based on real-time engagement signals]  

Reader's Pain Point [Describe Pain Deeply – for example Feeling overwhelmed by churn reports, frustrated by complex solutions, and losing sleep over unpredictable revenue drops]  
Reader's Aspiration [State Desire – for example To build predictable sticky revenue with customers who love their product]  

Article Requirements  
1. Hook Start with a relatable story or surprising stat about the pain point  
2. Humanize Use conversational language you, we, let's Include 1 to 2 brief vulnerable anecdotes imagined or real about failing with traditional churn approaches Use sensory words where possible  
3. Structure  
- Diagnose the real problem behind the surface pain for example It's not about predicting churn it's about preventing the feeling of abandonment  
- Debunk 1 common myth simply for example Myth More data equals less churn Reality Actionable insights equals less churn  
- Introduce our core philosophy or solution approach clearly  
- Outline 3 to 4 actionable non-generic steps the reader can take today focus on strategy and mindset not just tools  
- Briefly mention how [Your Solution] makes this 10x easier without hard sell  
4. Tone Maintain [Brand Voice] throughout Be encouraging insightful and slightly provocative Avoid fluff  
5. SEO Naturally integrate these keywords [Keyword 1] [Keyword 2] [Keyword 3]  
6. Call to Action End with a specific low-barrier CTA relevant to the content for example Try one step this week and tell us what happened in the comments or Download our simple Churn Intervention Checklist  

Output A complete publication-ready Medium article draft approximately 1000 to 1500 words requiring minimal editing Use clear headings subheadings and short paragraphs

3. Why This Prompt is Complete and Humanized

• Embeds Strategy It forces the AI to think like a CMO before writing – defining audience goal USP and competitive context

• Deep Audience Focus Explicit pain points and aspirations make the content resonate emotionally

• Voice Dictation Clear voice instructions prevent generic AI tone

• Humanization Directives Specific commands for storytelling vulnerability sensory language and conversational pronouns you, we

• Structural Completeness Outlines a logical flow mimicking a professional writer or CMO's thought process

• Actionable Focus Demands non-generic steps adding real value

• Balanced Promotion Integrates the solution naturally within the value context

4. The Human Role Still Crucial

1. Craft the Master Prompt This is where your CMO-like thinking goes Define the strategy audience voice and key messages meticulously

2. Refine the Output Edit for

• Nuanced brand voice alignment

• Accuracy of claims and data add real stats if needed

• Strengthening anecdotes or examples

• Perfecting the flow

• Ensuring the CTA is compelling

3. Add Unique Insights Inject your own proprietary data stories or deep expertise

4. Strategy Oversight The AI executes a strategy defined in the prompt The human defines the right strategy

5. The Value Why it Feels Like 250K

• Massive Time Savings Generates 80 to 90 percent of a high-quality draft in minutes

• Strategic Consistency Ensures every piece aligns with core messaging and audience needs

• Scalability Produce significantly more strategic content

• Focus Shift Frees the human marketer or CMO for high-level strategy analysis and creative direction instead of drafting

In essence This prompt encodes the CMO's strategic brief and content specifications directly into the AI's instructions It doesn't replace the 250K CMO's judgment but it supercharges their ability to execute content strategy at scale with remarkable efficiency and consistency capturing the human touch essential for Medium The CMO's brain builds the prompt the AI becomes their ultra-efficient drafting department

June 10, 2025

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